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In digital world, Super Bowl programs remain hot seller

Super Bowl program. (John Kucko)
Super Bowl program. (John Kucko)
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Updated: 1/25 12:08 pm
By: John Kucko

(Penfield, NY)  In a digital world, the Super Bowl game day program still remains one of the most coveted items from any Super Bowl week.  In the early days, only those attending the game could get their hands on one.  Over the last twenty years though, programs have been mass produced and can be purchased through a variety of ways.  But there IS a difference.  Those attending a Super Bowl and who purchase a program at the stadium, will see a hologram cover on their program.  The covers have varied through the years but are often tailored to the locale where the game is being played.  In Super Bowl XV in New Orleans, special theme are was created showing the Vince Lombardi trophy amidst an arrangement of jazz instruments (one of my personal favorites).  Game programs from the early Super Bowls are scarce, but can be found on EBay for a handsome fee.
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