By John Kucko
(Penfield, NY) During the Super Bowl's early stages, NFL Commissioner Pete Rozelle was trying to build media interest in the showcase game. During some of those early Super Bowl's, the NFL would give reporter's covering the game, a commemorative patch featuring the game's logo for that year. This was a practice that continued right up until Super Bowl 40. Patches from past Super Bowls remain a valued collectible. When the idea for the "Big Game" was hatched in the 1960's, Rozelle was adamant about winning over the press. He would load them up with little trinkets to incur their favorable coverage. It worked! The Super Bowl has morphed into something that not even the legendary Rozelle could have envisioned.